work
case study · donalebVisit donaleb.com 
case study · donalebTurning steps into donations, without making fitness feel like a contest
ProblemFitness, competition and charity: three different motivations, one app to hold them all.
What I didRedesigned the app as product designer: contests, leaderboards, donations, badges and the admin dashboard, plus the splash screen and character animation.
- Role
- Product designer
- Client
- Yasmine Darwich
- Engagement
- Freelance
- Timeline
- Oct 23
- Platform
- Mobile · Admin web
Overview
A fitness app for companies: employees log steps and activity, compete on leaderboards, unlock badges, and turn their progress into real donations for causes the company supports.
Screens
Reflections
- Fitness, competition, and charity: three different motivations, one app to hold them all.
- A leaderboard has to feel fun, not stressful, for people who aren't naturally competitive.
- Progress badges, small reward, but had to actually feel earned.
- A splash screen is three seconds, tops, still had to make a character feel alive in that window.
- An admin dashboard is a completely different user than the employee using the app, same product, two very different jobs to design for.